Logos
White Space & Color Plan
- The surrounding of the corporate logo must remain “completely clear” to achieve a visual effect and enhance recognition.
- The "X" marked around the corporate logo is the minimum white space. This space must remain clear and separate from any graphics.
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- FANTONE BLACK C
- C:0 M:0 Y:0 K:100
- #000000
- PANTONE White
- C:0 M:0 Y:0 K:0
- #FFFFFF
- PANTONE Cool Gray 6C
- C:0 M:0 Y:0 K:65
- #7C7C7B
- PANTONE 871C
- C:0 M:17 Y:55 K:50
- #9A8555
Error Examples
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Do not use the brand logo in outline
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Do not arbitrarily rearrange the distance
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The background must not be a similar color to the brand logo
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The background must not be a similar color to the brand logo
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Do not arbitrarily deform the brand logo
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Do not place the brand logo on an elaborate background
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Do not arbitrarily alter the brand logo color
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Additional frame or color background must not be added